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November 24, 2023

Less is More for Watches

What is "Less is more"? it is from famous architect Ludwig Mies Van der Rohe. after WWI, Traditional art style was not more welcome, there came a new style called "Bauhaus", they support "Form follows function". they change the architectures since mid of 20th century. then enlarge the influence to Art, decoration, Clothes, Fashion and Watches. More and more fields changed too. even People's life style. there is new word for it, "Minimalism".

DW minimal watch

Minimalism is not the same as abandonment.

Minimalism, less is more, "less" does not mean nothing.

It's not about giving up everything,

Rather, it is a transformation from complexity to simplicity, which is a process of gradual streamlining.

Abandonment is absolute "cutting off, abandoning, isolating"

However, minimalism is to extract the essence and remove the dross.

It's not about giving up all decorations, but simplifying decorations.

Only the most classic parts are left.

DL-18Minimalistic MOP watch dial

This is why minimalism has become a classic.

Now back to our range, Mechanical Wrist Watches and Quartz Watches. More brands have simple designs like Obaku, DW, MVMT. even some old brands launch the Minimalism Watches series. like Timex, Oris, Nomos. simple Watch Dial no markers, no indicator and no printing, just simple painted the color or Fume color from light to dark from center to edge, accompany with a sleek flawless high polished Watch Case then assembly with simple Watch Hands like baton or alpha or leaf... even all are simple enough, but that is how perfect watch comes. No extra decoration or complication on watch like Date window, some even no second hand too. So simple watch, some also called Unisex Watch, It suits for Teenagers, 20-35years old, Man or Woman. it also breaks down barrier btw Woman's Watches and Man's Watches.

Fume design watch dial for mechanical watch


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